In order to give life to your online business, advertising is important. Online Advertising is the platform used to take your online business to targeted audience ie., to the customer. Every one knows customer is important for a business. So it looks advertising is more important, right ?
Okay, lets realize the importance of advertising your online business.
Builds The Business Product.
Online Advertising builds your business product. It takes your product to the right direction and increases the sale. It explores the real facilities and the advantages of your product, through advertisements which are short and sweet in reality. It makes customers to understand your products on seeing your Ads. A well made advertisement, which “calls to act” allows your product to win in terms of higher sale.
In online business, visibility is more important. It is not that you are running your business inside a black box. The more visible your business, the more profit you could gain. Through online advertising, you could expose your business to a wider public. That means you are driving more traffic to your business site and hence more visibility. Increased visibility results to get more customers. Note: visitors are becoming customers when they helps you (through buying your product or taking your service).
Pulling Targeted Customers.
It catches you the right targeted audience to your business web site. I would say, this is one of great flexibility of online advertising. It is important where your advertisements are displayed. Say, you are selling computer programming books on your website, the best place to publish your advertisement for your website is a site related to computer programming and tutorials. A person reading a tutorial may love your advertisement and he could buy a book coming to your site. Hence you are getting targeted customer. Driving more targeted visitors is more important to see good conversion (sale).
Offers Free of cost Advertising.
Through Internet, you could easily advertise your products for free. Spreading out links (URL) of your website through out the Internet, gives you free traffic. Spread your URL as much as possible. Say, If one of the visitor comes to your site and helps you (through buying your product or taking your service), you are getting 100% profit here. There are numerous ways to advertise your business free of cost like article marketing, e-mail marketing etc.
I have written an article, Free Advertising Online Business read this for more information.
Business Opens For 24×7.
This point is a well known fact. Internet never sleeps. Advertising over Internet never sleeps. So your business never sleeps. You could drive the public to come to your business site at any time from any where in the world. This never happens in the real world business advertising. The advantage is that you could target through out the world since it is not limited to time.
Easy Tracking And Statistics.
Advantage is that measuring the number of Ad impressions and the number of sales or leads is easy. You could measure, trace and test your advertisements for improvements. Tracking the visitors helps you to understand what they are doing in your site. Also, maintaining these kind of data helps to plan and to take the right decisions in future.
Low Cost Advertising In Nature.
Online advertising cost is comparatively less than the traditional advertising. At the same time, the returns are too high. The nature of this conversion depends on how best you are attracting the visitors who coming to your business web site via Ads. The landing page or the home page should convert visitors into customers. Read this article, to improve website quality.
A well made advertisement, which “calls to act” allows your product to win in terms of higher sale. An interactive agency San Francisco can help with advertising.
Utilizing Social Media Advertising.
The social media trend is going on high pitch and your business gets real exposure to the public via social media tools like Twitter, Facebook. All you have to set up a branded fan page on Facebook or Twitter and show it your audience. They will become your fan/follower and this actually builds a network around your business.
Basically, social media helps to hold the visitors as well as customers of your business and instantly, brings back to your business web site when you send an update. On the other hand, you could utilize Facebook Ads to bring in quick attention to your fan pages and it will be worth for the money that you invest. All you need to build a strong network using social media tools and promote your business to them in regular fashion.
Different Media’s To Present.
Variety of options are available to present your advertisements to the public. Image Ads, Text Ads, Video Ads, Quality Banner Ads, Pop-up Ads, Pop-under Ads, Mobile Ads etc. are some of the different formats. You could attract peoples if variety of ways, to trigger them to open/click your advertisements.
See what wikipedia says about, Online Advertising.